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Check out the latest Fujifilm Store coming soon – 5 available to pre-order

Fujifilm X-T3 Mirrorless Digital CameraBody only, Silver
HK$7,999
- 26.1MP APS-C X-Trans BSI CMOS 4 Sensor
- X-Processor 4 with Quad CPU
- DCI and UHD 4K30 Video; F-Log Gamma

Fujifilm X-T4 Mirrorless Digital Camera with 16-80mm LensSilver
HK$15,699
- XF 16-80mm f/4 R OIS WR Lens
- 26.1MP APS-C X-Trans BSI CMOS 4 Sensor
- X-Processor 4 Image Processor

Fujifilm X100V Digital CameraBlack
HK$11,999
- 26.1MP APS-C X-Trans BSI CMOS 4 Sensor
- X-Processor 4 Image Processor
- Fujinon 23mm f/2 Lens

Fujifilm X-T4 Mirrorless Digital CameraBody only, Black
HK$11,599
- 26.1MP APS-C X-Trans BSI CMOS 4 Sensor
- X-Processor 4 Image Processor
- 5-Axis In-Body Image Stabilization

Fujifilm Instax Mini Evo Instant Film Camera
In Stock Now
HK$2,088
- Accepts INSTAX MINI Instant Film
- 10 Lens Effect Options
- 10 Film Effect Options

Fujifilm X-S10 Mirrorless Digital Camera with XC 15-45mm F3.5-5.6 PZ LensBlack
HK$9,999
- Lens: XC 15-45mm F3.5-5.6 PZ
- 26.1MP APS-C X-Trans BSI CMOS 4 Sensor
- X-Processor 4 Image Processor

Fujifilm X-S10 Mirrorless Digital Camera with 18-55mm LensBlack
HK$10,799
- XF 18-55mm f/2.8-4 R LM OIS Lens
- 26.1MP APS-C X-Trans BSI CMOS 4 Sensor
- X-Processor 4 Image Processor

Fujifilm XF 18-55mm f/2.8-4 R LM OIS LensBlack
In Stock Now
HK$2,999
- X-Mount Lens/APS-C Format
- Focal Length: 27-84mm (35mm Equivalent)
- Aperture Range: f/2.8-4 to f/22

Fujifilm X-T30 II Mirrorless Digital CameraBody only, Silver
In Stock Now
HK$7,199
- 26.1MP APS-C X-Trans BSI CMOS 4 Sensor
- X-Processor 4 with Quad CPU
- DCI and UHD 4K30 Video; F-Log Gamma

Fujifilm X-T30 Mirrorless Digital CameraBody only, Black
In Stock Now
HK$6,199
- 26.1MP APS-C X-Trans BSI CMOS 4 Sensor
- X-Processor 4 with Quad CPU
- DCI and UHD 4K30 Video; F-Log Gamma

Fujifilm X-T4 Mirrorless Digital Camera with 18-55mm LensBlack
HK$13,999
- XF 18-55mm f/2.8-4 R LM OIS Lens
- 26.1MP APS-C X-Trans BSI CMOS 4 Sensor
- X-Processor 4 Image Processor

Fujifilm Instax Mini 11Blush Pink
HK$699
- Slim body size with transparent ring lens
- Automatic Exposure: The Mini 11 automatically selects the optimal shutter speed in any environment. Mini 11 captures bright backgrounds and bright subjects even in dark scenes.
- One-touch Selfie Mode: the Mini 11 has a built-in macro mode and selfie mirror for the perfect selfie. You don’t need a close-up lens attachment. Just pull out the lens barrel until the “Selfie Mode” mark appears!

Fujifilm X-Pro3 Mirrorless Digital CameraBody only, Dura Silver
In Stock Now
HK$12,999
- 26.1MP APS-C X-Trans BSI CMOS 4 Sensor
- X-Processor 4 Image Processor
- Hybrid 0.5x OVF with 3.69m-Dot OLED EVF

Fujifilm X-S10 Mirrorless Digital Camera with 16-80mm LensBlack
In Stock Now
HK$12,299
- XF 16-80mm f/4 R OIS WR Lens
- 26.1MP APS-C X-Trans BSI CMOS 4 Sensor
- X-Processor 4 Image Processor

Fujifilm X-E4 Mirrorless Digital CameraBody only, Silver
HK$6,199
- 26.1MP APS-C X-Trans BSI CMOS 4 Sensor
- X-Processor 4 Image Processor
- DCI/UHD 4K at 30 fps, Full HD at 240 fps

Fujifilm INSTAX Mini LiPlay Hybrid Instant CameraElegant Black
In Stock Now
HK$999
- Hybrid Digital/Instant Film Camera
- Accepts INSTAX Mini Instant Film
- Produces Credit Card-Sized Prints

Fujifilm XF 23mm F1.4 R Lens
In Stock Now
HK$4,690
- X-Mount Lens/APS-C Format
- Focal Lenght: 35mm (35mm Equivalent)
- Aperture Range: f/1.4 to f/16

Fujifilm X-T30 II Mirrorless Digital Camera with 18-55mm LensBody only, Black
In Stock Now
HK$9,899
- Lens: XF 18-55mm f/2.8-4 R LM OIS Lens
- 26.1MP APS-C X-Trans BSI CMOS 4 Sensor
- X-Processor 4 with Quad CPU

Fujifilm XF 35mm F2 R WR LensBlack
HK$2,999
- X-Mount Lens/APS-C Format
- Focal Length: 53mm (35mm Equivalent)
- Aperture Range: f/2 to f/16

Fujifilm XF 27mm f/2.8 R LensSilver
In Stock Now
HK$3,199
- X-Mount Lens/APS-C Format
- Focal Length: 41mm (35mm Equivalent)
- Aperture Range: f/2.8 to f/16

Fujifilm X-T3 Mirrorless Digital Camera with 18-55mm Lens KitBlack
HK$10,199
- XF 18-55mm f/2.8-4 R LM OIS Lens
- 26.1MP APS-C X-Trans BSI CMOS 4 Sensor
- X-Processor 4 with Quad CPU